---
title: "9 Million Pounds of Fries"
id: "237"
type: "post"
slug: "nine-million-pounds-of-fries"
published_at: "2025-08-28T14:45:00+00:00"
modified_at: "2025-08-27T20:08:18+00:00"
url: "https://yourbusinessgrowthplaybook.com/nine-million-pounds-of-fries/"
markdown_url: "https://yourbusinessgrowthplaybook.com/nine-million-pounds-of-fries.md"
excerpt: "Think beyond just selling your main product. What if a tiny addition could massively boost your profit? The answer is right at your checkout. McDonald’s famously asks, “Would you like fries with that?” For good reason: their profit margin on..."
taxonomy_category:
  - "Updates"
---

# 9 Million Pounds of Fries

Published

in

[Updates](https://yourbusinessgrowthplaybook.com/category/updates/)

Think beyond just selling your main product.

What if a tiny addition could massively boost your profit?

The answer is right at your checkout.

McDonald’s famously asks, “Would you like fries with that?”

For good reason: their profit margin on fries is a staggering *75-90%*, far outstripping the 55% on a double cheeseburger.

They sell over 9 *million* pounds of fries daily globally due to this simple add-on.

This “fries with that?” strategy is **highly transferrable to most all business models to increase the dollar amount of each transaction**.

This principle applies across diverse businesses I’ve worked with:

- A training and education business increased transaction amounts by offering additional, high-margin upsells during live event registration checkout flows.
- An estate planning attorney transformed a “once and done” service by adding an annual continuity program as an upsell at the initial transaction, increasing both transaction amount and frequency.
- Offering incentives like free shipping above a certain order amount encourages buyers to add more, increasing transaction amount by up to 30% and reducing cart abandonment by 20-30%!
- For services with high demand, an expedite fee allows clients to “skip to the front of the line,” capturing additional revenue from those willing to pay a premium.
- Installation or setup fees for products (like computer hardware or appliances) can boost the initial amount and help close more sales by simplifying the process for the customer.

🧠 **The key takeaway** is that these are optional fees that increase the perceived value for a segment of your customers while directly increasing the average transaction amount.

Are you leaving money on the table at your checkout? [Share what upsells or add-ons](https://www.linkedin.com/posts/jeremyshapiro_sales-marketing-bestadvice-activity-7363957990997020674-pXFt/)
 you could implement right now!

## More posts

- ### [You Don’t Need More Tactics](https://yourbusinessgrowthplaybook.com/you-dont-need-more-tactics/) [October 2, 2026](https://yourbusinessgrowthplaybook.com/you-dont-need-more-tactics/)
- ### [Find Your Funnel’s Weakest Link](https://yourbusinessgrowthplaybook.com/find-your-funnels-weakest-link/) [September 30, 2026](https://yourbusinessgrowthplaybook.com/find-your-funnels-weakest-link/)
- ### [PPM, PPL, CPA: Know What You’re Buying](https://yourbusinessgrowthplaybook.com/ppm-ppl-cpa-know-what-youre-buying/) [September 25, 2026](https://yourbusinessgrowthplaybook.com/ppm-ppl-cpa-know-what-youre-buying/)
- ### [Season 2 Wrap Up](https://yourbusinessgrowthplaybook.com/s2-season-2-wrap-up/) [September 22, 2026](https://yourbusinessgrowthplaybook.com/s2-season-2-wrap-up/)