---
title: "Same Outcome, Three Price Tags"
id: "986"
type: "post"
slug: "same-outcome-three-price-tags"
published_at: "2026-06-03T14:45:00+00:00"
modified_at: "2026-06-02T23:05:18+00:00"
url: "https://yourbusinessgrowthplaybook.com/same-outcome-three-price-tags/"
markdown_url: "https://yourbusinessgrowthplaybook.com/same-outcome-three-price-tags.md"
excerpt: "Most founders chase one avatar. Your best profits hide in subgroups of that same customer. Serve them differently and unlock new revenue. The lens: data first, not guesswork Map buyers on two axes: Money Sensitivity ↔ Time Sensitivity. You’ll see..."
taxonomy_category:
  - "Updates"
---

# Same Outcome, Three Price Tags

Published

in

[Updates](https://yourbusinessgrowthplaybook.com/category/updates/)

Most founders chase one avatar.

Your best profits hide in subgroups of that same customer.

Serve them differently and unlock new revenue.

The lens: data first, not guesswork

Map buyers on two axes: [Money Sensitivity ↔ Time Sensitivity](https://yourbusinessgrowthplaybook.com/price-the-outcome-not-the-time/)
. You’ll see three useful groups:

**More Money / Less Time**

They pay for speed, certainty, access. Package VIP/concierge delivery: priority scheduling, faster SLA, named contact.

**Less Money / More Time**

They trade effort for price. Offer DIY or group formats with templates, milestones, and “office hours.”

**Core Middle**

Your standard delivery: reliable SLAs and clear paths to upgrade/downgrade.

## Turn subgroups into profit (fast)

### **Step 1 — Quantify signals (60 min)**.

**Tag the last 90 days**: response-time requests, add-on usage, support touches, time-to-purchase, repeat rate. You’re isolating who values speed, who needs hands-on help, and who is price-sensitive.

### **Step 2 — Package one outcome into tiers**.

As in *[Your Business Growth Playbook](https://yourbusinessgrowthplaybook.com/)*: DIY → Done-With-You → VIP.

Same result, different effort, different price.

### **Step 3 — Price with math**.

VIP = COGS + capacity buffer + outcome premium.  
DIY = protect margin; strip labor, not value. If VIP sells out, raise price. If DIY churns, add support.

### **Step 4 — Launch one subgroup (30-day test)**.

Pick one KPI per tier, for example:

VIP = gross margin/hr  
Core = on-time %  
DIY = completion rate.

Keep what moves the number; kill what doesn’t.

## Proof You Know Well…

Tiered/membership models often drive a small % of revenue yet a large [% of profit](https://yourbusinessgrowthplaybook.com/faq-profit-play/)
 – exactly the dynamic highlighted in [Your Business Growth Playbook](https://yourbusinessgrowthplaybook.com/)
. And VIP experiences monetize the More Money / Less Time group without changing your core product.

## 🧠 **In Summary**

You don’t need a new market – just new packages for the customer you already serve.

Which subgroup will you design for next: [More Money/Less Time, Less Money/More Time](https://www.linkedin.com/posts/jeremyshapiro_most-founders-chase-one-avatar-your-best-activity-7465426590248747008-KT3y/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAFdOZw8BYQ0nmkyDSimSRn-2tmSTKAn9FAI)
, or tightening the Core?

## More posts

- ### [Build Price Increases Into Contracts](https://yourbusinessgrowthplaybook.com/build-price-increases-into-contracts/) [September 16, 2026](https://yourbusinessgrowthplaybook.com/build-price-increases-into-contracts/)
- ### [500,000 Students and Zero Control](https://yourbusinessgrowthplaybook.com/s2e39-half-million-students-zero-control-jerad-hill/) [September 15, 2026](https://yourbusinessgrowthplaybook.com/s2e39-half-million-students-zero-control-jerad-hill/)
- ### [Design Wave Podcast: Freedom by Design – How to Scale Your Business Without Sacrificing Your Life](https://yourbusinessgrowthplaybook.com/design-wave-podcast-freedom-by-design-how-to-scale-your-business-without-sacrificing-your-life/) [September 10, 2026](https://yourbusinessgrowthplaybook.com/design-wave-podcast-freedom-by-design-how-to-scale-your-business-without-sacrificing-your-life/)
- ### [Build an Email List Instead of Renting Your Reach](https://yourbusinessgrowthplaybook.com/build-an-email-list-instead-of-renting-your-reach/) [September 9, 2026](https://yourbusinessgrowthplaybook.com/build-an-email-list-instead-of-renting-your-reach/)