The future of sales and marketing is being reshaped by artificial intelligence – but what does AI actually mean for your business today?
In this episode of The Sales Podcast, host Wes Schaeffer sits down with author and business growth consultant Jeremy Shapiro. Together, they explore how AI can be leveraged to improve sales processes and optimize marketing strategies.
They dive deep into the concepts behind Jeremy’s latest book, Your Business Growth Playbook, sharing practical takeaways that business owners can implement today – not years from now.
AI isn’t just a buzzword; it’s a tool. And using it effectively requires the right mindset and a focus on execution.
Jeremy, known for helping business owners scale using a proven playbook of profit-focused growth strategies, highlights how automation can streamline tasks, reduce overwhelm, and increase conversions.
But he’s quick to point out that the tech itself isn’t the challenge – it’s the entrepreneurial mindset that often gets in the way.
From understanding customer behavior through AI analytics to crafting more persuasive messaging with machine learning, Jeremy breaks down what’s working right now in the trenches of small business growth.
Wes and Jeremy also touch on the evolving nature of AI and how today’s strategies won’t necessarily work tomorrow. Staying ahead means being adaptable, not just tech-savvy.
They discuss the importance of foundational business principles, like consistency and clarity, which remain essential even in a tech-driven world. This isn’t a hype-filled episode – it’s a grounded, real-world conversation about using emerging tools to solve everyday business problems.
Whether you’re just starting to explore AI or looking to refine your existing tech stack, this episode offers clarity and confidence.
About The Sales Podcast and Host Wes Schaeffer
The Sales Podcast is your go-to resource for real-world insights on sales, marketing, and business growth.
Since 2013, host Wes Schaeffer has interviewed hundreds of top-performing sales professionals and business owners to uncover what truly works.
Each episode delivers practical advice to help you boost your sales, fine-tune your messaging, and close deals faster.
From cold calling to SEO, and PR to automation, Wes covers the full spectrum of strategies that move the needle.
Designed especially for business owners and sales leaders, this podcast cuts through the fluff and delivers high-value tactics you can apply immediately.
So, If you’re serious about building a better sales process, subscribing is a no-brainer.
Wes Schaeffer brings a wealth of experience and hard-earned wisdom to every conversation. A former Air Force officer and Division I linebacker, Wes has trained thousands of professionals on how to sell more effectively.
His no-nonsense approach blends sales, marketing, and mindset in a way that’s both strategic and deeply personal.
Beyond his business credentials, Wes emphasizes a holistic view of success. His philosophy centers on aligning faith, family, fitness, and finance to build a meaningful life—not just a profitable one.