---
title: "You Don’t Need More Tactics"
id: "1629"
type: "post"
slug: "you-dont-need-more-tactics"
published_at: "2026-10-02T14:45:00+00:00"
modified_at: "2026-09-23T21:54:56+00:00"
url: "https://yourbusinessgrowthplaybook.com/you-dont-need-more-tactics/"
markdown_url: "https://yourbusinessgrowthplaybook.com/you-dont-need-more-tactics.md"
excerpt: "You don’t need 12 new tactics. You need a couple of proven channels, run well. Start here (each one is straight from Your Business Growth Playbook or a related example): 1. Direct mail: A retail client in the book used..."
taxonomy_category:
  - "Uncategorized"
---

# You Don’t Need More Tactics

You don’t need 12 new tactics.

You need a couple of proven channels, run well.

Start here (each one is straight from *[Your Business Growth Playbook](https://yourbusinessgrowthplaybook.com/)* or a related example):

## 1. Direct mail:

A retail client in the book used postcards to drive store traffic. An e-comm peer copied the play and opened a brand-new customer stream. Targeted lists + clear offer still win.

## 2. SEO:

Simple on-page basics (titles, meta, internal links) + tools like Yoast/Rank Math. Own the terms your buyers search when intent is highest.

## 3. Content marketing:

Create helpful, original content that answers the questions prospects ask before they’re even “solution aware.” It pairs with SEO to warm up leads.

## 4. PPC:

It works—when your ad → landing page → offer are congruent and someone actively manages the account. (Google’s ad business exists for a reason.)

## 5. Affiliates & partners:

This is ancient and modern. Julius Caesar literally paid referral bounties; today Amazon Associates and ClickBank pay out at scale. Borrow trusted distribution.

## 6. Cold outbound email (B2B):

Compliant, targeted, short. Build a decision-maker list, send value-forward messages, one clear ask per note. It’s a repeatable meeting-setting engine.

## 7. Social media:

Community → content → engagement → CTA. **Then move people off rented platforms to assets you own ([email list](https://yourbusinessgrowthplaybook.com/build-an-email-list-instead-of-renting-your-reach/)
, private groups) so you can nurture.**

## 8. Media / press / PR:

Third-party credibility introduces you to buyers who already trust the source. Repurpose every mention in ads, your site, and nurture sequences.

## 9. Referrals:

Make them intentional. Groups like BNI exist to pass warm intros weekly. BNI members passed 16.8 million referrals worth $25.2 billion in closed business in a single year, per [BNI’s annual report](https://www.prnewswire.com/news-releases/bni-members-drive-global-economic-growth-generating-over-25-billion-in-revenue-302371512.html)
. Add simple prompts and rewards so customers and partners refer more often.

## 🧠Key Takeaway

Do this next (no overwhelm): pick 2 underused channels, define one success metric, assign a single owner, and run a focused 30-day sprint. Keep what works, revise or stop what doesn’t.

You don’t have a “sales problem.” You have a “not-enough-at-the-top” problem. Which two channels will you test first, and what’s the one metric you’ll track?

Written by [Jeremy B. Shapiro](https://yourbusinessgrowthplaybook.com/#author)
, author of best-selling *[Your Business Growth Playbook](https://yourbusinessgrowthplaybook.com/)*, and host of [Your Business Growth Podcast](https://yourbusinessgrowthplaybook.com/podcast/)
.

## Jeremy Shapiro

*Best-Selling Author, Mentor, Speaker, and Podcast Host.*

With 30 years of experience as a serial entrepreneur helping founders to scale their businesses, Jeremy Shapiro writes about business growth for 7-figure business owners who want to get back to the growth they deserve. Looking to grow your business, too? Pickup a copy of his best-selling book *[Your Business Growth Playbook](https://yourbusinessgrowthplaybook.com/buy/)* or schedule a 1:1 [Blueprint Discovery](https://yourbusinessgrowthplaybook.com/blueprint/)
 call today.  
  
✔️ [Award Winning](https://yourbusinessgrowthplaybook.com/tag/awards/)
 Author of *[Your Business Growth Playbook](https://yourbusinessgrowthplaybook.com/buy/)*  
✔️ Host of [Your Business Growth Podcast](https://yourbusinessgrowthplaybook.com/podcast/)
  
✔️ [Advisor](https://yourbusinessgrowthplaybook.com/blueprint/)
 to 7-8 figure business owners  
✔️ [Keynote Speaker and Workshop Facilitator](https://yourbusinessgrowthplaybook.com/speaking/)

- [Visit YouTube account (opens in a new tab)](https://www.youtube.com/@YourBusinessGrowthPlaybook?sub_confirmation=1)
- [Visit LinkedIn account (opens in a new tab)](https://linkedin.com/in/jeremyshapiro)