What happens when three entrepreneurs each write a book not to fill a shelf, but to grow a business? The answer might just change how you think about publishing altogether.
In this Biz Book Pub episode, host Robbie Samuels brings together three entrepreneurs who have each used their books as deliberate business tools. The conversation gets into what it actually takes to write a book that moves readers to take action.
Each guest represents a distinct corner of the entrepreneurial world. But the through line is the same: a book written with strategy does more than inform. It opens doors, builds trust, and drives action long after the last page is read.
Jeremy Shapiro brings a practitioner’s perspective to the idea of business scaling. His book, Your Business Growth Playbook, addresses the moment many business owners eventually hit: the point where personal hustle alone can no longer move the needle.
The answer he lays out is not about working harder. It is about building the right systems and surrounding yourself with the right team so growth becomes repeatable rather than exhausting.
Laura Biewer speaks to a specific and underserved audience in the notary profession. Her book makes the case that there is a world of profitable, specialized work beyond the standard loan signing table, and it gives notaries the tools to find the niche that fits them best.
It is an example of how a tightly focused book can establish an author as the go-to voice for an entire professional community.
Lisa Ryan rounds out the panel with a leadership and culture framework built around gratitude. Her Grategy approach challenges the assumption that workplace engagement is something that happens to a team rather than something leadership actively builds.
The book gives managers and executives a practical system for creating cultures where people genuinely want to show up and contribute.
Here’s the bottom line:
Together, this panel offers a look at three very different markets and three very different books, all tied together by the same underlying principle: a book written with your business outcomes in mind is one of the most durable marketing tools an entrepreneur can build.
About Biz Book Pub Hub Podcast and Host Robbie Samuels
Robbie Samuels built his reputation on helping people be seen and heard.
He carries that same principle into every role he takes on – as a speaker, book launch strategist, event designer, and business development coach.
He is the founder of Biz Book Pub Hub and the host of its podcast. His focus is on helping entrepreneurs treat their books as business tools, not just credentials. That means writing with outcomes in mind and launching with a strategy. Success is measured by the pipeline a book creates – not the shelf it sits on.
Robbie is the award-winning author of four books. Together, they’ve received hundreds of Amazon reviews and hit number one bestseller in 37 categories across the U.S., U.K., Canada, and Australia:
- LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue
- Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events (Gold award, Nonfiction Authors Association)
- Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List
- Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences
Beyond books, he works with authors and mission-driven organizations to design virtual events that drive real engagement. Robbie also takes on the role of executive Zoom producer, speaker, and emcee.
Harvard Business Review, Forbes, and Fast Company have all featured his work, and he contributes regularly to Harvard Business Review. Robbie is also a TEDx speaker and has guest lectured at Harvard, Brown, Cornell, and Northeastern.
Inc., Harvard Business Review, and Lifehacker have all recognized his networking expertise. Dorie Clark and Michelle Tillis Lederman have both featured him in their books. He also holds certifications as a Virtual Convener and Virtual Presenter through JDC Events.
Robbie is the openly transgender owner of Robbie Samuels LLC, a certified LGBT Business Enterprise. He believes every voice deserves a clear strategy – and the right support to be heard.