Most businesses sell one thing at a time.
But the smartest ones?
They sell solutions.
And they do it by bundling what their customers already want to buy together.
In Your Business Growth Playbook, I tell the story of a business owner who kept hitting the same wall: strong product, loyal customers, stagnant revenue.
He didn’t need more leads.
He needed more leverage per customer.
We walked through his offerings and noticed something simple, his best-selling product was almost too standalone.
It solved one pain point but didn’t lead customers naturally to the next step.
So, we built bundles.
Each bundle combined 2–3 related services with one core product.
The pricing stayed simple, slightly discounted compared to buying each item separately, but the perceived value tripled.
Within one quarter, his average order value jumped 38%.
And here’s the key: profit margin didn’t drop.
Why?
Because the bundled items were digital and high-margin, info products, templates, and resources he’d already built once and could deliver infinitely.
Bundling isn’t new.
- McDonald’s does it with meals.
- Apple does it with the ecosystem, buy an iPhone, then “naturally” add AirPods and iCloud.
- On Amazon, recommendations like “Frequently bought together” help customers bundle what naturally belongs, which lifts basket size.
But bundling works even better in smaller businesses because it creates what I call the easy yes:
The customer saves money.
You increase profit.
Everyone wins.
If you sell digital courses, consulting, or services, try this:
1. Identify your most popular product.
2. Find 1–2 complementary offers that deepen the transformation.
3. Name it, price it, and make it feel like a single, complete solution.
This isn’t “upselling.” It’s customer care that converts.
Bundling isn’t just a sales tactic.
It’s a profit amplifier.
🧠 In Summary
When you stop selling parts and start selling outcomes, your revenue, and customer loyalty, both climb.