Category: Updates
The latest updates for Your Business Growth Playbook by Jeremy Shapiro.
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Grow Inward, Not Outward
In 1982, two guys opened a tiny deli in Ann Arbor, Michigan. No investors. No grand plan. Just a love for good food and great service. Forty years later, that deli became Zingerman’s Community of Businesses – a $70M+ local empire. Here’s how they did it (and what you can steal). In Your Business Growth
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Same Outcome, Three Price Tags
Most founders chase one avatar. Your best profits hide in subgroups of that same customer. Serve them differently and unlock new revenue. The lens: data first, not guesswork Map buyers on two axes: Money Sensitivity ↔ Time Sensitivity. You’ll see three useful groups: More Money / Less Time They pay for speed, certainty, access. Package
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Audiobook Now Available!
Great news! The audiobook for Your Business Growth Playbook is now available! This has been months in the making – from studio selection and configuration to recording, re-recording, mastering, editing, proofing, submitting, awaiting approvals, and more. And now you can listen to the audiobook on the go anywhere you get audiobooks including Spotify, Audible, and Apple Books! If
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20 Questions to Ask Before Hiring Any Business Growth Expert
Every business eventually hits a growth plateau. This is the point where the strategies that got you to where you are today suddenly stop working. You feel stuck, working harder than ever, yet watching your revenue stagnate or your expenses climb faster than your income. At this crossroads, hiring a business growth expert seems like
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Build Your Own Growth Playbook
Most entrepreneurs don’t need another playbook. They need one that’s actually theirs. Because what works for someone else’s business won’t necessarily move yours forward. In Your Business Growth Playbook, I share my research about why most growth strategies fail, not because they’re bad, but because they’re borrowed. You can’t copy-paste someone else’s success. You can,
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From One-Time Sales to Recurring Revenue
The most profitable businesses don’t rely on one-time sales anymore. They’ve moved from transactions to continuity. And that shift is where consistent, predictable growth lives. In Your Business Growth Playbook, I talk about the third lever of growth, Frequency. How often your customers buy from you. It’s one of the simplest ways to grow a
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The Simple Bundle That Increased Profit
Most businesses sell one thing at a time. However, that’s not how your customers think. They don’t buy products. They buy solutions. And that’s why selling items individually could be quietly killing your profit. In Your Business Growth Playbook, I share how one client turned a flat revenue line into a 38% profit increase without
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Why Odd Mail Gets Meetings
Most “mail” gets recycled. But an object? You have to touch it. That split-second of forced interaction is where attention starts. In other words, the most effective direct mail isn’t pretty – it’s impossible to ignore. Two memorable examples I’ve seen used: First, Ted’s giant inflatable playground ball. It arrived with a short, handwritten note
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Price the Outcome, Not the Time
Hourly rates rarely reflect your real value. The shift that unlocked everything for one part-time founder wasn’t more hours; It was pricing the outcome instead of the effort. In Your Business Growth Playbook, I tell the story of a client who built a six-figure business while working part-time. A customer asked her to fly out
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7 Questions to Get Unstuck
Feeling stuck? Every founder hits that wall: Revenue’s steady. The team’s busy. But the energy’s gone. You don’t need another tactic. You need a reset. Here are 7 questions to help you get moving again – the same ones I use with clients who feel trapped in their own success. When your business feels stuck,
