Category: Updates
The latest updates for Your Business Growth Playbook by Jeremy Shapiro.
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Endorsements That Convert, Not Just Impress
You can tell readers you’re credible. Or you can let credible people do it for you. Endorsements aren’t vanity—they’re conversion assets. While finishing Your Business Growth Playbook , I noticed a pattern: the right endorsements change how a buyer reads the page. They lower doubt before page 1. Two examples from my own book: Matt
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Expense Reduction with Impact
Most entrepreneurs chase growth by adding. Add a new marketing channel. Add a new hire. Add another tool. But the smartest business owners know: The fastest way to grow profit isn’t always addition. It’s subtraction. In Your Business Growth Playbook , I brought in Marc Freedman, a man who’s audited over 25,000 businesses and saved
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Bundles: Small Tweak, Big Margin
Most businesses sell one thing at a time. But the smartest ones? They sell solutions. And they do it by bundling what their customers already want to buy together. In Your Business Growth Playbook, I tell the story of a business owner who kept hitting the same wall: strong product, loyal customers, stagnant revenue. He
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The Predictability Play: Recurring or Bust
Ever wonder why SaaS companies seem to grow while they sleep? They don’t just sell software. They sell predictability. When Marc Benioff launched Salesforce in 1999, he didn’t just reinvent software. He reinvented the business model behind it. Instead of the old way – one-time sales, version upgrades, and licensing headaches, Salesforce offered access to
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Protect Credibility: Separate Referrals & Affiliates
Here’s a fine line between a referral and an affiliate deal. One builds trust. The other buys it. And if you mix them up, you risk losing both profit and credibility. In Your Business Growth Playbook, I separate two systems for acquiring customers that sound similar but behave very differently: referrals and affiliate partnerships. Let’s
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Stop Junk Fees. Sell Speed.
Everyone hates “junk fees.” But not all fees are junk. Some actually serve customers and grow profit at the same time. In Your Business Growth Playbook, I teach that add-ons are among the fastest profit levers – often without acquiring a single new customer. But not all upsells are created equal. Junk = forced, hidden,
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The “Clean Exit” Retention Play
Most teams fight churn by building a maze. Long holds. Hidden links. “Email to cancel.” Here’s the twist: make it effortless to leave, and you’ll keep more people. When you create friction, you don’t fix churn, you just delay it and damage trust. In Your Business Growth Playbook, I push a simple rule: reduce friction
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Eisenhower Matrix: Cut Urgent Noise Fast
Your calendar isn’t overloaded. It’s under-prioritized. Fix it this week. The Eisenhower Matrix is simple: Eisenhower used it to separate what demands attention from what deserves it; Covey turned it into a daily habit. For a scaling founder, this isn’t theory—it’s survival. Run your week through it and three shifts happen fast: Important & Urgent
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The F-A-Q to Profit Play
“Scale” looks sexy. Profit buys freedom. Here’s a story I love. Alex Turnbull once got side-eyed by a venture-backed CEO for running a “small” company, about $5M ARR with a lean team. Her company had 120 people and fresh funding. Alex’s reply: “Cool. We don’t scale. We’re profitable.” Not just a little… ~47% pure profit.
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The Anti-Hustle Growth Plan
More hours aren’t your answer. If hustle worked, you wouldn’t still feel stuck. Here’s the focused move that creates momentum. In Your Business Growth Playbook, I show why “work harder” fails plateaued founders: it attacks the symptom, not the system. Real fixes start with levers, not longer nights. A few true patterns: WeWork: revenue surged
