Category: Updates
The latest updates for Your Business Growth Playbook by Jeremy Shapiro.
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How to Compound Growth Across Three Levers
You don’t need a silver bullet to scale. You need small wins that stack. Additive vs. Multiplicative is the shift most founders miss. Most teams try “+10% revenue” by pushing one lever, usually more leads. That’s additive thinking. But when you improve each lever of revenue – F, A, and Q – even a small…
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Affiliate Commissions: Math, Not Guesswork
Affiliate deals aren’t “one size fits all.” They’re math problems with feelings. Here’s the math (and where 100% commissions actually make sense). Most affiliate programs pay 10 to 60% of gross revenue. In general, that wide range exists for a reason: How to choose your %: start with unit economics, not “industry standard.” Example A…
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Design the Second Sale Before the First Ships
“One-time purchase” looks like progress. It’s usually a stall. Real growth starts when the second sale is built into the first. Most founders chase more new customers. The faster win? Do more with the customers who already trust you. Every repeat purchase multiplies CLV and smooths cash flow. You’ve seen this playbook in the wild:…
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7 Ways to Grow Revenue From the Customers You Already Have
Most 7-figure businesses don’t need more customers. They can simply uncover more value (and profit) from the ones they already have. Want 7 proven ways? 1. Launch a subscription or continuity offer Amazon’s “Subscribe & Save” works because it increases purchase frequency while lowering ops costs. You can do the same with memberships, retainers, or…
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You’re Not Broken. Your Growth Model Is.
The growth playbook that worked 10 years ago is running out of runway. If you’re feeling the stall, you’re not broken-your model is. Here’s what today demands (and yesterday didn’t). In the past, you could “sell more units, hire more salespeople” and ride the wave. Then the wave flattened. Look at three well-known pivots that…
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Your Sales Funnel Is Leaking Millions
Your Sales Funnel Is Leaking Millions What if I told you there’s a good chance your business is losing money right now? Not because you need more leads, but because the ones you have are slipping right through your fingers. Most companies are obsessed with the top of the funnel—spending a fortune on ads and…
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Lose Customers, Make More Money
Most entrepreneurs fear raising prices. But here’s the math they never run: You can lose customers and still make more money. In Your Business Growth Playbook, I break down a simple lever: price. Everyone knows to revisit it. Few actually do – fear of churn, backlash, or “you’re too expensive.” Curious how to raise your…
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Pick Your Niche, Own Your Price
Red ocean or blue ocean? Most owners keep fighting the same sharks. I’d rather make the sharks irrelevant. Here’s how you do it without fantasy “innovation labs”: you differentiate so clearly that the competition becomes a non-factor, and pricing power follows. When we niched a business-brokerage firm into its top three industries, their positioning flipped…
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More Hours Won’t Save You
More hours aren’t your answer. If hustle worked, you wouldn’t still feel stuck. Let’s fix that, today. 5 immediate action items from Your Business Growth Playbook Action one: Define a 90-day outcome. Write one sentence with profit and time constraints. For example: “By September 3, we’ll generate $X profit from [offer] while I work ≤40…
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Why Financial Advisors Never Start at Zero
Most businesses chase strangers. The best ones keep friends. Financial advisors prove it: many keep 94–97% of clients, year after year, and their CLV is enormous. Here’s why that matters to you (even if you’re not in finance): In a “sell once” model, every month starts at zero. Advisors don’t restart – they renew. The…
