Category: Updates
The latest updates for Your Business Growth Playbook by Jeremy Shapiro.
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Build Price Increases Into Contracts
Most price increases don’t fail because of the math. They fail because you turned them into a future awkward conversation. And once that happens, you keep postponing it. I’ve seen this with a lot of business owners. But instead of fixing it, you keep carrying the old number forward because changing it feels uncomfortable. So…
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Build an Email List Instead of Renting Your Reach
You don’t own your followers. You rent them from an algorithm. Smart operators quietly move them to channels they control. In Your Business Growth Playbook, I warn founders about building a community on platforms where a policy tweak can erase your reach overnight—and I push you to earn permissioned follow-up off-platform (email, SMS, phone, even…
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How Flexible Tiers Keep Customers From Walking Out the Door
When they want “less,” don’t make them cancel. When they’re ready for “more,” don’t make them leave to find it. Give them an easy step down, or up, and they’ll stay. A quick story: Financial Times hit a wall moving from print to digital. Their first subscription pass didn’t land. They rebuilt their tiers: a…
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Dimensional Mail: How to Get Attention You Can’t Ignore
Two mailers I’ll never forget. Two tools reshaping publishing. Same lesson: attention is earned, not owed. At a post office window, the clerk handed me, a giant inflatable playground ball with a letter taped to it. You can’t toss that in a bin. You have to carry it out, read it, talk about it. Ted’s…
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How to Prioritize When Everything Feels Urgent
You don’t have too many priorities. You have too many most important things. Here’s the 4-box fix I give clients, works in 5 minutes. When overwhelm hits, I use the same tool that Eisenhower used and that I teach in Your Business Growth Playbook: sort every task by urgent/not urgent and important/not important so each…
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The Loyalty Formula That Drives Repeat Sales
You can’t staple loyalty to a keychain anymore. It has to live where your customer lives, on their phone. Here’s what actually drives repeat sales. In Your Business Growth Playbook, I talk about how old-school punch cards evolved into mobile wallet punch cards and dedicated apps, because convenience wins. When earning and redeeming happens in…
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How to Compound Growth Across Three Levers
You don’t need a silver bullet to scale. You need small wins that stack. Additive vs. Multiplicative is the shift most founders miss. Most teams try “+10% revenue” by pushing one lever, usually more leads. That’s additive thinking. But when you improve each lever of revenue – F, A, and Q – even a small…
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Affiliate Commissions: Math, Not Guesswork
Affiliate deals aren’t “one size fits all.” They’re math problems with feelings. Here’s the math (and where 100% commissions actually make sense). Most affiliate programs pay 10 to 60% of gross revenue. In general, that wide range exists for a reason: How to choose your %: start with unit economics, not “industry standard.” Example A…
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Design the Second Sale Before the First Ships
“One-time purchase” looks like progress. It’s usually a stall. Real growth starts when the second sale is built into the first. Most founders chase more new customers. The faster win? Do more with the customers who already trust you. Every repeat purchase multiplies CLV and smooths cash flow. You’ve seen this playbook in the wild:…
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7 Ways to Grow Revenue From the Customers You Already Have
Most 7-figure businesses don’t need more customers. They can simply uncover more value (and profit) from the ones they already have. Want 7 proven ways? 1. Launch a subscription or continuity offer Amazon’s “Subscribe & Save” works because it increases purchase frequency while lowering ops costs. You can do the same with memberships, retainers, or…
