Category: Updates
The latest updates for Your Business Growth Playbook by Jeremy Shapiro.
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The Simple Bundle That Increased Profit
Most businesses sell one thing at a time. However, that’s not how your customers think. They don’t buy products. They buy solutions. And that’s why selling items individually could be quietly killing your profit. In Your Business Growth Playbook, I share how one client turned a flat revenue line into a 38% profit increase without
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Why Odd Mail Gets Meetings
Most “mail” gets recycled. But an object? You have to touch it. That split-second of forced interaction is where attention starts. In other words, the most effective direct mail isn’t pretty – it’s impossible to ignore. Two memorable examples I’ve seen used: First, Ted’s giant inflatable playground ball. It arrived with a short, handwritten note
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Price the Outcome, Not the Time
Hourly rates rarely reflect your real value. The shift that unlocked everything for one part-time founder wasn’t more hours; It was pricing the outcome instead of the effort. In Your Business Growth Playbook, I tell the story of a client who built a six-figure business while working part-time. A customer asked her to fly out
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7 Questions to Get Unstuck
Feeling stuck? Every founder hits that wall: Revenue’s steady. The team’s busy. But the energy’s gone. You don’t need another tactic. You need a reset. Here are 7 questions to help you get moving again – the same ones I use with clients who feel trapped in their own success. When your business feels stuck,
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Stop Lighting Money on Fire
You don’t need another revenue hack. You need to stop lighting money on fire. Here’s where ~18% of it is hiding, and how real companies got it back. When I audit 7–8 figure businesses, the leakage usually sits in the top 3–5 non-payroll lines. A quick cost audit often frees up ~18% without cutting a
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Differentiation Beats Discounting
Red ocean or blue ocean? Most owners keep fighting the same sharks. I’d rather make the sharks irrelevant. Here’s how you do it without fantasy “innovation labs”: you differentiate so clearly that the competition becomes a non-factor, and pricing power follows. When we niched a business-brokerage firm into its top three industries, their positioning flipped
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Endorsements That Convert, Not Just Impress
You can tell readers you’re credible. Or you can let credible people do it for you. Endorsements aren’t vanity—they’re conversion assets. While finishing Your Business Growth Playbook , I noticed a pattern: the right endorsements change how a buyer reads the page. They lower doubt before page 1. Two examples from my own book: Matt
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Expense Reduction with Impact
Most entrepreneurs chase growth by adding. Add a new marketing channel. Add a new hire. Add another tool. But the smartest business owners know: The fastest way to grow profit isn’t always addition. It’s subtraction. In Your Business Growth Playbook , I brought in Marc Freedman, a man who’s audited over 25,000 businesses and saved
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Bundles: Small Tweak, Big Margin
Most businesses sell one thing at a time. But the smartest ones? They sell solutions. And they do it by bundling what their customers already want to buy together. In Your Business Growth Playbook, I tell the story of a business owner who kept hitting the same wall: strong product, loyal customers, stagnant revenue. He
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The Predictability Play: Recurring or Bust
Ever wonder why SaaS companies seem to grow while they sleep? They don’t just sell software. They sell predictability. When Marc Benioff launched Salesforce in 1999, he didn’t just reinvent software. He reinvented the business model behind it. Instead of the old way – one-time sales, version upgrades, and licensing headaches, Salesforce offered access to
