Category: Updates
The latest updates for Your Business Growth Playbook by Jeremy Shapiro.
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You’re Not Broken. Your Growth Model Is.
The growth playbook that worked 10 years ago is running out of runway. If you’re feeling the stall, you’re not broken-your model is. Here’s what today demands (and yesterday didn’t). In the past, you could “sell more units, hire more salespeople” and ride the wave. Then the wave flattened. Look at three well-known pivots that…
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Your Sales Funnel Is Leaking Millions
Your Sales Funnel Is Leaking Millions What if I told you there’s a good chance your business is losing money right now? Not because you need more leads, but because the ones you have are slipping right through your fingers. Most companies are obsessed with the top of the funnel—spending a fortune on ads and…
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Lose Customers, Make More Money
Most entrepreneurs fear raising prices. But here’s the math they never run: You can lose customers and still make more money. In Your Business Growth Playbook, I break down a simple lever: price. Everyone knows to revisit it. Few actually do – fear of churn, backlash, or “you’re too expensive.” Curious how to raise your…
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Pick Your Niche, Own Your Price
Red ocean or blue ocean? Most owners keep fighting the same sharks. I’d rather make the sharks irrelevant. Here’s how you do it without fantasy “innovation labs”: you differentiate so clearly that the competition becomes a non-factor, and pricing power follows. When we niched a business-brokerage firm into its top three industries, their positioning flipped…
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More Hours Won’t Save You
More hours aren’t your answer. If hustle worked, you wouldn’t still feel stuck. Let’s fix that, today. 5 immediate action items from Your Business Growth Playbook Action one: Define a 90-day outcome. Write one sentence with profit and time constraints. For example: “By September 3, we’ll generate $X profit from [offer] while I work ≤40…
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Why Financial Advisors Never Start at Zero
Most businesses chase strangers. The best ones keep friends. Financial advisors prove it: many keep 94–97% of clients, year after year, and their CLV is enormous. Here’s why that matters to you (even if you’re not in finance): In a “sell once” model, every month starts at zero. Advisors don’t restart – they renew. The…
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Grow Inward, Not Outward
In 1982, two guys opened a tiny deli in Ann Arbor, Michigan. No investors. No grand plan. Just a love for good food and great service. Forty years later, that deli became Zingerman’s Community of Businesses – a $70M+ local empire. Here’s how they did it (and what you can steal). In Your Business Growth…
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Same Outcome, Three Price Tags
Most founders chase one avatar. Your best profits hide in subgroups of that same customer. Serve them differently and unlock new revenue. The lens: data first, not guesswork Map buyers on two axes: Money Sensitivity ↔ Time Sensitivity. You’ll see three useful groups: More Money / Less Time They pay for speed, certainty, access. Package…
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Audiobook Now Available!
Great news! The audiobook for Your Business Growth Playbook is now available! This has been months in the making – from studio selection and configuration to recording, re-recording, mastering, editing, proofing, submitting, awaiting approvals, and more. And now you can listen to the audiobook on the go anywhere you get audiobooks including Spotify, Audible, and Apple Books! If…
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20 Questions to Ask Before Hiring Any Business Growth Expert
Every business eventually hits a growth plateau. This is the point where the strategies that got you to where you are today suddenly stop working. You feel stuck, working harder than ever, yet watching your revenue stagnate or your expenses climb faster than your income. At this crossroads, hiring a business growth expert seems like…
