Category: Updates
The latest updates for Your Business Growth Playbook by Jeremy Shapiro.
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Build Your Own Growth Playbook
Most entrepreneurs don’t need another playbook. They need one that’s actually theirs. Because what works for someone else’s business won’t necessarily move yours forward. In Your Business Growth Playbook, I share my research about why most growth strategies fail, not because they’re bad, but because they’re borrowed. You can’t copy-paste someone else’s success. You can,…
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From One-Time Sales to Recurring Revenue
The most profitable businesses don’t rely on one-time sales anymore. They’ve moved from transactions to continuity. And that shift is where consistent, predictable growth lives. In Your Business Growth Playbook, I talk about the third lever of growth, Frequency. How often your customers buy from you. It’s one of the simplest ways to grow a…
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The Simple Bundle That Increased Profit
Most businesses sell one thing at a time. However, that’s not how your customers think. They don’t buy products. They buy solutions. And that’s why selling items individually could be quietly killing your profit. In Your Business Growth Playbook, I share how one client turned a flat revenue line into a 38% profit increase without…
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Why Odd Mail Gets Meetings
Most “mail” gets recycled. But an object? You have to touch it. That split-second of forced interaction is where attention starts. In other words, the most effective direct mail isn’t pretty – it’s impossible to ignore. Two memorable examples I’ve seen used: First, Ted’s giant inflatable playground ball. It arrived with a short, handwritten note…
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Price the Outcome, Not the Time
Hourly rates rarely reflect your real value. The shift that unlocked everything for one part-time founder wasn’t more hours; It was pricing the outcome instead of the effort. In Your Business Growth Playbook, I tell the story of a client who built a six-figure business while working part-time. A customer asked her to fly out…
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7 Questions to Get Unstuck
Feeling stuck? Every founder hits that wall: Revenue’s steady. The team’s busy. But the energy’s gone. You don’t need another tactic. You need a reset. Here are 7 questions to help you get moving again – the same ones I use with clients who feel trapped in their own success. When your business feels stuck,…
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Stop Lighting Money on Fire
You don’t need another revenue hack. You need to stop lighting money on fire. Here’s where ~18% of it is hiding, and how real companies got it back. When I audit 7–8 figure businesses, the leakage usually sits in the top 3–5 non-payroll lines. A quick cost audit often frees up ~18% without cutting a…
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Differentiation Beats Discounting
Red ocean or blue ocean? Most owners keep fighting the same sharks. I’d rather make the sharks irrelevant. Here’s how you do it without fantasy “innovation labs”: you differentiate so clearly that the competition becomes a non-factor, and pricing power follows. When we niched a business-brokerage firm into its top three industries, their positioning flipped…
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Endorsements That Convert, Not Just Impress
You can tell readers you’re credible. Or you can let credible people do it for you. Endorsements aren’t vanity—they’re conversion assets. While finishing Your Business Growth Playbook , I noticed a pattern: the right endorsements change how a buyer reads the page. They lower doubt before page 1. Two examples from my own book: Matt…
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Expense Reduction with Impact
Most entrepreneurs chase growth by adding. Add a new marketing channel. Add a new hire. Add another tool. But the smartest business owners know: The fastest way to grow profit isn’t always addition. It’s subtraction. In Your Business Growth Playbook , I brought in Marc Freedman, a man who’s audited over 25,000 businesses and saved…
