Category: Updates
The latest updates for Your Business Growth Playbook by Jeremy Shapiro.
-
Observe Smarter: Turn Networks Into Pipeline
Everyone’s “posting more.” The sharp operators are observing better. That’s how they turn networks into pipeline. In Your Business Growth Playbook , I share how growth often starts with structured observation inside your existing networks, then compounds through partners and communities. Three quick stories from the book: Mastermind → new channel in 30 days Inside…
-
Innovate Smarter: Steal What Works
Most founders try to innovate by creating something new. The smartest founders? They innovate by adapting what already works, somewhere else. In Your Business Growth Playbook, you’ll see this theme: don’t force breakthroughs; adapt winning ideas from outside your lane. Examples to steal from: Southwest Airlines Borrowed bus-route simplicity for the skies: short, point-to-point hops,…
-
Build the On-Ramp, Earn the Upgrade
Your best customers might be the ones you’ve been ignoring. They’re not ready for your flagship offer. But they still want your help today. In Your Business Growth Playbook , I share a truth most founders miss: your “ideal customer” isn’t static. Markets evolve. People move. The smart ones meet buyers where they are –…
-
5 Profit Leaks You Need to Fix Now
You’re generating revenue. You’re busy. But profit? It’s thinner than it should be. I see it all the time: entrepreneurs who’ve built something real… but can’t figure out why the bottom line isn’t matching the top. Here are 5 core reasons your business isn’t as profitable as it could be, and how to fix each…
-
Rent Platforms. Own Relationships.
Building on rented land feels fast. But landlords change the rules. Own the deed or risk the eviction. In Your Business Growth Playbook, I push one uncomfortable truth: if you don’t own your audience’s contact info, you don’t own your growth. I’ve watched great operators pour years into platforms, then wake up to an algorithm…
-
Press Releases That Generate Leads
Most press releases are boring. But one company turned theirs into a lead machine. And they did it by following a principle straight from Your Business Growth Playbook: Stop selling. Start informing. A mid-sized data firm hit the classic plateau: They were doing what most business owners do when growth stalls, posting more, sponsoring events,…
-
Cold Email Isn’t Spam in B2B
“Cold email is spam.” True… for consumers. But in B2B, it’s often a respectful, high-leverage door-opener. Here’s the contrarian truth most founders miss Unsolicited email to consumers is almost always spam (and often illegal). Direct email to businesses is treated differently, when you’re compliant, relevant, and clear. In Your Business Growth Playbook , I share…
-
Discounting Death Spiral: The 10% Trap
A “tiny” 10% discount can nuke 75% of your profit. Sounds dramatic? It’s math. And it’s why the “discount to win” playbook often starts a death spiral. A founder messaged me: “We’re flat. Thinking 10% off to goose sales.” I get the instinct. But here’s the trap door. From Your Business Growth Playbook , run…
-
The Loyalty Flywheel That Prints Revenue
What if half your revenue came from customers who chose you again and again? That’s not fantasy. That’s the Starbucks Rewards program. About 35 million active U.S. members and more than half of U.S. company-operated sales. In Your Business Growth Playbook , I talk about why most entrepreneurs undervalue loyalty programs. They think it’s just…
-
Giving Tuesday is Every Day
As a business owner, we know the benefits (and challenges) of running our own business. For some, though, it’s their path out of generational poverty. Around the world, over 700 million people live in what the UN defines as “Extreme Poverty” – or on less than ~$1.90 per day. And of those, almost half are…
