Category: Leadership

  • More Leads Won’t Save You with Rich Ashton

    More Leads Won’t Save You with Rich Ashton

    What if buying a business with zero industry experience meant stepping right onto the brink of bankruptcy?  Our guest today bought a failing HVAC company generating two million dollars in declining revenue, only to discover it was losing money on almost every job.  Instead of chasing more leads or lowering prices, he made a few…

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