Tired of the “one-time sale” grind?
Want to generate predictable, recurring revenue?
Here’s how to boost your sales frequency starting today.
One of my three BIG Levers to Scale Revenue is increasing the Frequency of Transactions – how often a customer buys from you.
And… one of the most powerful and immediate way to do this is by implementing a continuity program. This provides ongoing value to your customer and predictable recurring revenue to you.
It costs much less to keep an existing customer than to acquire a new one.
Here’s how to implement it:
Identify Value You Can Deliver Continuously
You have tremendous value beyond a single upfront purchase.
Think about:
- Ongoing content or updates (e.g., new course modules, industry updates).
- Consistent access to valuable resources (e.g., a community, tools).
- Products customers regularly need to replenish (consumables), like Gillette ’s razor blades or Nestlé Nespresso SA ‘s coffee pods.
- What value can you deliver month after month, or year after year?
Choose Your Continuity Model
- Subscriptions/Memberships: Offer recurring access to content, community, or services.
- Software as a Service (SaaS): If your business offers a solution, consider a SaaS model, billing customers for access to software online on an ongoing basis. “No code” solutions make it easier than ever to add a SaaS platform or membership site.
- Paid Newsletters/Apps: Deliver exclusive content or features digitally on a recurring basis.
Design for Ongoing Value & Predictability
- Ensure your program consistently delivers value to keep churn low.
- The goal is to move customers from one-time transactions to automatic, recurring payments.
The global subscription economy is projected to be USD $1.5 trillion in 2025; This is a massive opportunity for businesses like yours.
🧠 The Big Idea: Implementing a continuity program is a “low hanging fruit” strategy to immediately increase sales frequency, generate recurring revenue, and gain predictable growth. It’s about maximizing the value you offer over time.
What type of continuity program could you launch in your business THIS quarter? Share with the class!