Your funnel isn’t starving. It’s leaking.
Most owners think they need more leads.
What they actually need is a cleaner funnel.
From Your Business Growth Playbook: a simple tracking method you can run today.
Write down every step of your funnel – like impression → click → opt-in → call → show-up → purchase – and track three numbers at each step:
- Quantity
- Conversion % (Quantity divided by the Quantity from the previous step)
- Cost per step (Total lead generation cost divided by this Quantity)
Once you see the flow, the leaks jump out.
Look at Airbnb : they didn’t need more listings; they needed more converting listings. When they upgraded listing photos, bookings jumped without buying extra traffic.
Or Dropbox : growth didn’t come from doubling ad spend. Tightening the referral stage (invite → activate) compounded tiny % lifts into outsized user growth.
The lesson: the biggest wins rarely come from “more.” They come from plugging leaks.
Run this play:
- Map your funnel stages.
- Track the three numbers at each step.
- Circle your two worst Conversions
- Choose one change to test per step.
🧠 Key Takeaway
Test weekly. Keep what moves the % up. Kill what doesn’t.
You don’t need more traffic. You need fewer leaks.
What’s your leakiest step right now: OPT-IN, SHOW, or CLOSE?