Not every prospect will buy your main offer. That’s okay! But before they walk away entirely, consider a downsell. This is a lower-priced alternative that still gets the lead into your ecosystem and converts them from a prospect to a customer.
Think Amazon Prime offering an extra month free if you don’t convert from a trial, or a SaaS business offering a monthly plan instead of an annual one.
It salvages the sale without discounting your core offer.
We explore the strategy more deeply in Chapter 9 of Your Business Growth Playbook.
What trimmed-down, lower-cost version of your core offer could you create as a downsell to capture more hesitant prospects?
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