Most press releases are boring.
But one company turned theirs into a lead machine.
And they did it by following a principle straight from Your Business Growth Playbook:
Stop selling. Start informing.
A mid-sized data firm hit the classic plateau:
- Sales flat.
- Pipeline quiet.
- Team frustrated.
They were doing what most business owners do when growth stalls, posting more, sponsoring events, running ads.
Nothing worked.
Then they revisited a strategy from Your Business Growth Playbook: use content as a growth lever.
Instead of shouting louder, they started publishing what they already knew.
They took the data sitting in their platform and turned it into short, useful press releases, not fluff, not announcements, just insights. Insights your business might share like:
“Small business ad spend rose 14% last quarter.”
“Customer churn dropped 9% among subscription retailers.”
Each release read like a mini news story.
And the media loved it.
Within months, they were being quoted in major outlets.
Website traffic jumped 300%.
And credibility? Through the roof.
They hadn’t changed their product – just their approach.
They’d activated what one simple system that pulls all three growth levers at once.
That’s the compounding power of insight-driven content.
And you don’t need to run a data company to use it.
If you’ve worked with enough customers, you already know patterns your market would pay to understand.
That’s content gold.
HubSpot built a billion-dollar brand doing this with The State of Marketing.
Zillow does it with Zillow Research.
Even small firms can do it: one chart, one observation, one honest insight at a time.
When your content teaches, you attract.
When it sells, you repel.
You don’t have to shout louder to get noticed.
You just have to share something people actually want to hear.
Ask yourself:
“What does my business already know that others would find valuable?”
🧠 Key Takeaway
Package that insight. Publish it. Repeat.
When you stop chasing attention and start earning it, growth gets a whole lot easier.