Posting daily isn’t a strategy.
It’s a diary.
If no one sees it, or cares – you don’t have a growth engine.
When founders tell me “we’re consistent on social, but nothing’s happening,” I ask two questions:
Who’s your community?
Why should they care?
Social’s math is simple but ruthless:
No community → no impressions. Posting to an empty room can’t create engagement.
Wrong content → no relevance. Even with reach, mismatched topics get scrolled past.
No clear next step → no outcomes. Engagement without direction is just applause, not progress.
Here’s the simple system I’ve watched work again and again (and lay out in Your Business Growth Playbook):
Build the room first (Community)
Show up where your buyers already hang out. Add value in comments. Ask short, useful questions. Treat it like hosting a living-room conversation, not broadcasting a commercial.
Make the content relevant (Signal)
Use your buyers’ language. Post about specific problems with concrete stakes and clear examples. Mix formats if you want, but keep one point per post.
Give a next step inside the platform (Direction)
Ask for one action that deepens the conversation: reply with a detail, share an example, or challenge your point. Keep people in the thread so the discussion compounds.
If you like equations, think of social like a growth formula:
Reach (community) × Relevance (message) × Direction (one clear ask)
Improve each lever a little and results compound.
🧠 Key Takeaway
Posting is easy. Being seen and useful is the work.
Start with people, then earn attention, then guide the conversation.
Your turn: What community will you show up in this week, and what specific problem will you talk about there?