AI won’t write your voice.
But it will remove half your excuses.
Use it to speed up the work – without watering down your POV.
From Your Business Growth Playbook: content is how you show up with useful ideas before prospects know they’re shopping. That still stands.
AI compresses the busywork around your point of view… when you use it well.
How to put it to work today:
Research in minutes, not weeks.
Start with the questions your ideal buyers already ask. Use AI to cluster those questions fast. Your job: anchor each topic in a true story (client pattern, experiment, or data point). That’s where originality lives.
Outline fast, humanize slow.
Let AI sketch structure and beats. Then add what it can’t: the scar you earned, the stance you’d defend over coffee, and the line you’d actually say to a customer.
One cornerstone → many derivatives.
Turn a single post into an email, a short video, a carousel, and a landing-page explainer. Use AI to refactor length and reading level so you’re not copy-pasting the same thing everywhere.
Close the loop.
Have AI surface objections from comments/DMs, feed those into next week’s posts, and keep CTAs aligned to one clear offer. Consistency beats heroics.
Proof this works (strategy first, then scale):
- Financial Times: tiered offers (e.g., Standard → Premium) pair content with clear ascension paths. AI now accelerates segmentation and message testing.
- British Cycling: popularized “marginal gains.” Apply it to content: small improvements across research, drafting, repurposing, and distribution compound.
🧠 Summary
Better content can increase F, A, and Q. That’s your growth engine compounding in public.
AI won’t make bad content good. It makes a good strategy unavoidable.
Publish one cornerstone post rooted in a true story, use AI for the heavy lifting, spin out 3 derivatives, and review the signals.
Want a step-by-step on “cornerstone → derivatives,” or how to warm buyers before a call? Comment here.