Book Writing: Publish With Intention

Jeremy working on his laptop, writing

Writing a book isn’t the hard part.

Writing a book people actually want to read is.

Most entrepreneurs who dream of writing a book make the same mistake: they don’t gather feedback until the draft is done. By then, it’s too late (and too expensive) to fix scope, audience, or structure.

When I wrote Your Business Growth Playbook , I flipped the process. I gathered early feedback at four stages, and it changed everything.

Here’s the step-by-step guide you can steal

Scope

Draft a one-page outline of what you want the book to cover. Share it with 5–10 trusted peers or readers. Ask: “What feels essential? What feels extra?”

Reader Profile

Write a one-page description of your target reader (age, role, struggles, goals). Share it with a few people who fit that profile. Ask: “Does this sound like you?”

Introduction

Draft just the intro. Share it with readers and ask: “Does this make you want to keep reading?”

Sample Chapter or Content Sketch

Draft one chapter or key section. Ask: “What’s most helpful? What’s missing?”

Rinse and repeat that last part through the entire writing process.

🧠 In Summary

By the time the full manuscript comes together, you already know the scope resonates, the profile is accurate, the intro hooks, and the content lands.

That’s how you publish a book intentionally, and build momentum before it even launches.

If you were writing a book tomorrow, which of these 4 steps would challenge you most?