You don’t have to grow alone.
The biggest companies in the world didn’t.
They built armies of partners.
And the partners got paid billions.
Amazon Associates: Since 1996, they’ve paid affiliates over $10 billion for promoting Amazon products. Entire businesses grew just by plugging into Amazon’s partner network.
ClickBank: A digital marketplace that has given affiliates more than $5 billion in commissions, connecting creators with promoters across the globe. Some affiliates pulled in seven figures without ever creating a product.
The lesson? Partner-driven growth isn’t just for giants; it’s available to you.
From Your Business Growth Playbook: affiliate and referral partners rank among the most overlooked levers in scaling. When you align your incentives with others, you multiply your reach without multiplying your overhead.
Here’s the play:
- Shift your mindset: stop thinking you have to do it all yourself.
- Identify natural partners: who already has access to your ideal customer?
- Design a win-win: give them a reason to promote you (commissions, rev share, perks).
- Start small, think big: even 3–5 strong partners can change your trajectory.
🧠 Key Takeaway
Amazon didn’t become Amazon alone. ClickBank didn’t scale alone.
And you don’t have to either.
Who’s one potential partner you could align with this year to rocket your growth?