Three years ago, a business valuation came back at just one-quarter of what the founder expected.
The reason for the low number was a shock: the entire business model was seen as vulnerable to being replaced by artificial intelligence.
Instead of giving up, he took that wake-up call to completely overhaul how he worked, moving away from high-effort custom projects to a system that allowed him to step back and watch his profits soar. Today, we’re diving into how he transformed a stagnant agency into a regional leader with sixty percent recurring revenue.
Welcome to today’s episode of Your Business Growth Podcast. I’m your host, Jeremy Shapiro, author of Your Business Growth Playbook, and my guest today is Wes Towers.
About Wes Towers
Wes Towers is the founder of Uplift 360, a specialized web and growth agency that serves trade, industrial, and construction businesses. He focuses on helping these brands transform their websites into trust-building assets that attract high-quality clients and convert more inquiries. With a deep understanding of this often-underserved market, he works to bridge the gap between where these businesses are and where they could be.
Throughout his career, Wes has developed a philosophy of continual enhancement, ensuring that his clients stay ahead of the digital curve. His expertise covers bespoke website design and development, search engine optimization, and enhanced user experience strategies. By using a research-driven design formula, he studies top-performing competitors to ensure his clients maintain a competitive edge in an evolving landscape.
A major turning point in his journey occurred three years ago when a confronting business valuation revealed that AI could potentially make his traditional agency model obsolete. Rather than retreating, he used this as a catalyst to completely reinvent Uplift 360. He moved away from founder-dependent custom work toward productized offers and standardized delivery systems, integrating AI as a tool to lift output without adding chaos.
Today, Wes has successfully scaled his agency into its most profitable year yet, with approximately sixty percent of revenue coming from recurring sources like website hosting and content SEO. By niching into specialized trades, he has opened doors to work with significantly larger companies than ever before. He is dedicated to helping other business owners achieve entrepreneurial freedom by removing bottlenecks and building systems that scale with soul.
Connect with Wes Towers
Speed Round Answers:
- All In Lead Source: Networking (if no money), Online Ads (with money)
- Books: E-Myth Revisited by Michael Gerber, 4 Hour Workweek by Tim Ferris, Rework by Jason Fried and David Heinemeier Hansson
- Unlikeliest Mentor: Drug Addict
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Wes Towers Episode Transcript
Coming Soon!
Like This Episode? There’s More!
Subscribe!
Your Business Growth Podcast is available on all major podcast platforms. Subscribe today!
Get the Book!
Pickup the #1 Best Seller, Your Business Growth Playbook today online or at your local bookseller!
Meet Jeremy!
Book your Blueprint Discovery Call with Jeremy today and get back to the growth you deserve!