What if you built a million-dollar consulting firm only to have your pipeline vanish overnight, leaving you with zero revenue and a family to support?
Our guest today faced that exact reality, and later, a life-threatening crisis in his own office that forced him to choose between folding or finding a radical way to scale.
He ignored the spreadsheets and made a bold, counterintuitive move involving borrowed law school classrooms and a marketing campaign that captured a massive audience at just the right moment.
This shift didn’t just save his business; it led to a rapid-fire expansion that involved acquiring nine companies in less than two years and a high-stakes coin flip that decided his final exit.
Welcome to today’s episode of Your Business Growth Podcast. I’m your host, Jeremy Shapiro, author of Your Business Growth Playbook, and my guest today is Rael Bricker.
About Rael Bricker
Rael Bricker is a serial entrepreneur with over 30 years of experience building and scaling businesses across finance, education, technology, and mining, He has listed companies on multiple international stock exchanges and his financial services group has settled more than $3 billion in loans over 20 years, Rael holds both an MBA and an MSc in Software Engineering, and he is a Fellow of the Mortgage and Finance Association of Australia,
His career spans multiple continents and industries, from working 6,000 feet underground in a mine to serving as the Managing Director of a technical education business with 4,000 students, Rael’s global perspective is informed by research interviews conducted with leaders in more than 25 countries across a vast range of industries.
A major turning point in Rael’s life occurred in 2013 when emergency stent surgery after a season of triathlons forced him to re-evaluate his relationship with work and health. This experience helped him find his purpose in sharing the journey of achieving excellence with business owners and entrepreneurs around the world. Today, through The Excellence Project, he helps leaders build resilience, culture, and optimism within their organizations.
Rael is the author of Dive In and its follow-up, Still Diving In, which share the business principles he gathered over three decades in startups and listed companies, He is also the co-host of the Excellence Podcast and has served in leadership roles for Professional Speakers Australia, He values the lessons from the school of hard knocks as his most important qualification and focuses on designing solutions that fit the specific needs of his clients.
Connect with Rael Bricker
Speed Round Answers:
- All In Lead Source: Digital guerrilla marketing to start and, once more mature, referrals
- Books: Radical Candor by Kim Scott
- Unlikeliest Mentor: Lindsay Adams, a respected speaking-industry leader, a long-time friend, and his “sanity board”
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Rael Bricker Episode Transcript
Coming Soon!
Like This Episode? There’s More!
Subscribe!
Your Business Growth Podcast is available on all major podcast platforms. Subscribe today!
Get the Book!
Pickup the #1 Best Seller, Your Business Growth Playbook today online or at your local bookseller!
Meet Jeremy!
Book your Blueprint Discovery Call with Jeremy today and get back to the growth you deserve!