You outgrew hustle.
But your business didn’t get the memo.
Here are 7 moves that scale revenue and freedom:
1. Build recurring revenue on purpose
In Your Business Growth Playbook , I show why predictable cash beats heroic months. Look at Adobe ’s shift to Creative Cloud subscriptions: recurring revenue turned a choppy business into a steadier one. Your version can be a maintenance plan, membership, or advisory layer.
2. Raise prices (and retire “10% off”)
The book’s profit math is unforgiving: small discounts can nuke margins. Premiums work when value is obvious, outcomes, access, or speed. Think how the iPhone “Pro” line commands more because the benefits (camera, battery, materials) are unmistakable.
3. Add a tier your current buyers already want
Don’t chase new audiences; give existing buyers a step up. Airlines popularized “Premium Economy”, same plane, clearer upgrade. Online, LinkedIn did it with Premium and Sales Navigator on top of free. The fastest growth often comes from serving existing customers better, not hunting for new ones.
4. Plug your leaky funnel, especially “perfect” steps
If a stage converts ~100%, you’re probably under-pricing or over-qualifying. Like a hotel running at 100% occupancy, it’s a sign to nudge price or widen the gate. Per the book: measure each stage, then move one constraint at a time.
5. Make retention your secret advantage
Renewals bankroll growth. Costco ’s membership model proves that when people stay, you can out-invest competitors and keep pricing compelling without torching margin. Design your offers so staying is the obvious choice.
6. Be the bank (responsibly)
People buy more when you reduce sticker shock. Apple ’s iPhone Upgrade Program and widely used buy-now-pay-later options show how installments smooth the path to purchase, without discounting. Offer clear terms and model cash conservatively.
7. Cross-pollinate acquisition
Steal what works from adjacent industries. PayPal and later Dropbox popularized referral loops that turned happy users into a growth channel. Which partner, marketplace, or referral engine could do the same for you?
🧠 Summary
Scale isn’t more hours. It’s better levers: F × A × Q. Nudge each by 10% and the gains compound.
Which lever (F, A, or Q) will you focus on over the next 14 days?