Sometimes your next growth move isn’t a new market.
It’s a new niche in the market you already own.
Walk into your favorite dinner brasserie at 8 AM and what do you see?
Coffee brewing.
A breakfast menu.
The same tables, same staff, same kitchen, just serving a different subgroup of customers.
That’s niche strategy in action.
From Your Business Growth Playbook : you don’t always need to expand geographically or launch brand-new products to grow.
You can unlock revenue by observing unmet needs right where you are.
Restaurants do this all the time:
- Dinner-only → add breakfast/lunch.
- Sit-down → add delivery/takeout.
- Family crowd → add late-night menu for young professionals.
Same location. Same brand. New niche.
Your business can apply the same lens:
- Map your existing customer base.
- Spot the “under-served moments” or subgroups.
- Ask: how could your current resources serve them?
- Pilot one offer, just like adding a breakfast service.
🧠 Key Takeaway
Sometimes scaling doesn’t mean going wider; It means going deeper into the market you already have.
What’s one niche you could serve tomorrow without leaving your current market?