Category: Updates
The latest updates for Your Business Growth Playbook by Jeremy Shapiro.
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Lead Quality vs. Quantity
Are you chasing more leads, or the right ones? The answer could be the difference between stagnation and sustainable, profitable growth. It’s not about volume; it’s about who you’re attracting. In customer acquisition, the debate between lead quality and quantity is central to real growth. While it’s tempting to focus solely on filling the “Top…
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The Evolution of Growth: From Revenue Race to Profit-First Freedom
For years, the loudest voices told us to chase top-line revenue at all costs. But that old playbook is getting companies into deep trouble. The future of business growth is a radical shift: sustainable profit and true freedom. Here’s why: The traditional entrepreneurial mindset often prioritizes rapid gross revenue growth above all else. This can…
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Idea vs. Action
Your head is brimming with brilliant business ideas. That’s just half the battle – the easy half. Here’s where true growth actually happens. Having endless ideas without pragmatic execution often leads to stagnation and “cobwebs.” As Dan Kennedy once put it, “If we sat you in the corner with all of your ideas and came…
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The Danger of “Perfect” Conversion Rates
You hit 100% conversion on your latest funnel step. Congratulations? Not so fast. This “perfection” is actually costing you big money. Here’s why you’re leaving cash on the table. Many business owners strive for high conversion rates within their funnels, and understandably so. However, a 100% conversion rate at any stage of your funnel is…
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The Mark Twain Secret to Getting Unstuck
Feeling stuck? Overwhelmed by massive goals and endless tasks? The secret to real progress isn’t about working harder. It’s about how you break it all down. Mark Twain nailed it when he said: “The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable…
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Costco’s Profitability Focus
What’s the REAL secret to a company like Costco’s massive profit? It’s not where most people think. The numbers tell an incredible story… Costco Wholesale operates as a membership-based discount warehouse club with a remarkably high membership retention rate of over 92% annually. Here’s the eye-opener: while their membership fees only account for a mere…
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Not Every Prospect Will Buy
Not every prospect will buy your main offer. That’s okay! But before they walk away entirely, consider a downsell. This is a lower-priced alternative that still gets the lead into your ecosystem and converts them from a prospect to a customer. Think Amazon Prime offering an extra month free if you don’t convert from a trial,…
