Category: Updates
The latest updates for Your Business Growth Playbook by Jeremy Shapiro.
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The Anti-Hustle Growth Plan
More hours aren’t your answer. If hustle worked, you wouldn’t still feel stuck. Here’s the focused move that creates momentum. In Your Business Growth Playbook, I show why “work harder” fails plateaued founders: it attacks the symptom, not the system. Real fixes start with levers, not longer nights. A few true patterns: WeWork: revenue surged
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Loyalty Wasn’t Bought; It Was Earned by Trust
Most companies chase loyalty with points, perks, and punch cards. Zappos built it with something far simpler, trust. When Zappos launched its VIP program, it didn’t promise gimmicks. It promised peace of mind. To outsiders, it looked expensive. To Zappos , it was strategy. Because loyalty isn’t built on gimmicks, it’s built on relief.Every frictionless
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Profit Over Top-Line
Feeling like you’re working harder and moving slower? Leads trickle in. Profits stay flat. Energy drops. Here’s the reset I give founders when growth stalls 1) Am I Chasing Revenue…or Profit? Top-line can hide a plateau. Profit funds freedom. (See: WeWork’s “growth” vs. Costco’s profit from memberships.) 2) What’s My real CLV and What Can
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Observe Smarter: Turn Networks Into Pipeline
Everyone’s “posting more.” The sharp operators are observing better. That’s how they turn networks into pipeline. In Your Business Growth Playbook , I share how growth often starts with structured observation inside your existing networks, then compounds through partners and communities. Three quick stories from the book: Mastermind → new channel in 30 days Inside
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Innovate Smarter: Steal What Works
Most founders try to innovate by creating something new. The smartest founders? They innovate by adapting what already works, somewhere else. In Your Business Growth Playbook, you’ll see this theme: don’t force breakthroughs; adapt winning ideas from outside your lane. Examples to steal from: Southwest Airlines Borrowed bus-route simplicity for the skies: short, point-to-point hops,
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Build the On-Ramp, Earn the Upgrade
Your best customers might be the ones you’ve been ignoring. They’re not ready for your flagship offer. But they still want your help today. In Your Business Growth Playbook , I share a truth most founders miss: your “ideal customer” isn’t static. Markets evolve. People move. The smart ones meet buyers where they are –
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5 Profit Leaks You Need to Fix Now
You’re generating revenue. You’re busy. But profit? It’s thinner than it should be. I see it all the time: entrepreneurs who’ve built something real… but can’t figure out why the bottom line isn’t matching the top. Here are 5 core reasons your business isn’t as profitable as it could be, and how to fix each
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Rent Platforms. Own Relationships.
Building on rented land feels fast. But landlords change the rules. Own the deed or risk the eviction. In Your Business Growth Playbook, I push one uncomfortable truth: if you don’t own your audience’s contact info, you don’t own your growth. I’ve watched great operators pour years into platforms, then wake up to an algorithm
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Press Releases That Generate Leads
Most press releases are boring. But one company turned theirs into a lead machine. And they did it by following a principle straight from Your Business Growth Playbook: Stop selling. Start informing. A mid-sized data firm hit the classic plateau: They were doing what most business owners do when growth stalls, posting more, sponsoring events,
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Cold Email Isn’t Spam in B2B
“Cold email is spam.” True… for consumers. But in B2B, it’s often a respectful, high-leverage door-opener. Here’s the contrarian truth most founders miss Unsolicited email to consumers is almost always spam (and often illegal). Direct email to businesses is treated differently, when you’re compliant, relevant, and clear. In Your Business Growth Playbook , I share
