Category: Updates
The latest updates for Your Business Growth Playbook by Jeremy Shapiro.
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No-Code: The New Revenue Lever
You don’t need to write code to scale like a tech company. Most owners think building software requires developers, funding, and years. Today? You can launch an app in days to weeks, without writing a line of code. From Your Business Growth Playbook: businesses that once sold one-time products are using no-code tools to build…
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PPC Autopilot Will Bankrupt You
“Set it and forget it” will forget you. PPC isn’t a crockpot. It’s a high-performance engine. And engines left on autopilot break down. From Your Business Growth Playbook: most entrepreneurs make the same mistake with paid ads – treating early profitability as if it will last forever. Here’s why that’s dangerous: I’ve watched businesses celebrate…
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Strategy Beats Urgency
You can’t scale a five-alarm fire. If every day is triage, growth turns into a rumor. Here’s how to buy back your future while you’re still running today’s business From Your Business Growth Playbook: a cash-based medical practice I coached was stuck in permanent “today mode.” The owner’s loop: inbox flare-ups, staff questions, last-minute reschedules.…
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Implementing Save Offers
Churn isn’t a mystery. It’s a pattern you can predict. And it’s a conversation you can save. From Your Business Growth Playbook: when a member clicks “cancel,” they’re almost always saying one of four things. Once I saw this clearly, we built “save offers” to match each reason. A client of mine sold a front-end…
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The Eisenhower Matrix Playbook
You don’t need more hours. You need fewer decisions. Eisenhower figured this out the hard way. Dwight D. Eisenhower ran two of the most complex organizations on earth – Allied forces and later the United States. He was famous for a simple habit: He separated the urgent from the important – and refused to treat…
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Overnight Success Has a Playbook
Here’s the thing about “overnight success”: It isn’t luck. It’s a playbook. The best owners don’t chase tactics – they rerun the right ones. I’ve watched it for decades in real client work and inside the rooms I coach. The winners build a small set of plays, then keep calling them – again and again…
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Make Every Purchase Worth More
Most teams say, “We need more customers.” Usually, you need bigger tickets. Start by not mixing up upsells with cross-sells. From Your Business Growth Playbook based on decades of my real client work, here’s the clean distinction I’ve watched move revenue fast: Upsell = premium version of the same thing. Think: good → better →…
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Celebrating Village Enterprise’s Impact
Last evening was one of my favorite evenings of the year, Village Enterprise‘s annual donor appreciation event, generously hosted by Brenda and Bill Younger. It was especially bittersweet to wish Dianne Calvi a fond farewell after 15 incredible years of leading and growing Village Enterprise to what it is today, having brought over 2,000,000 people…
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The 10% Discount That Destroys 75% of Your Profit
A 10% discount feels harmless. Until you see what it does to your net profit. Here’s the teardown founders rarely run… You may know a founder who says things like “We’ll make it up in volume.” That founder may be tempted to run a small promo to “wake up” a flat quarter. Let’s say you…
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Marginal Gains, Massive Wins
British Cycling went from forgettable to dominant. The “secret”? Not a secret—just 1% improvements. Here’s the playbook Sir Dave Brailsford used—and how to apply it to your business. In the early 2000s, British Cycling was… fine. Not feared. Not winning big. Then performance director Sir Dave Brailsford showed up with a simple belief: If you…
