Category: Updates
The latest updates for Your Business Growth Playbook by Jeremy Shapiro.
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Celebrating Village Enterprise’s Impact
Last evening was one of my favorite evenings of the year, Village Enterprise‘s annual donor appreciation event, generously hosted by Brenda and Bill Younger. It was especially bittersweet to wish Dianne Calvi a fond farewell after 15 incredible years of leading and growing Village Enterprise to what it is today, having brought over 2,000,000 people
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The 10% Discount That Destroys 75% of Your Profit
A 10% discount feels harmless. Until you see what it does to your net profit. Here’s the teardown founders rarely run… You may know a founder who says things like “We’ll make it up in volume.” That founder may be tempted to run a small promo to “wake up” a flat quarter. Let’s say you
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Marginal Gains, Massive Wins
British Cycling went from forgettable to dominant. The “secret”? Not a secret—just 1% improvements. Here’s the playbook Sir Dave Brailsford used—and how to apply it to your business. In the early 2000s, British Cycling was… fine. Not feared. Not winning big. Then performance director Sir Dave Brailsford showed up with a simple belief: If you
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The Loyalty Penalty: How It Silently Eats Your Margins
Your vendors aren’t rewarding your loyalty. They’re taxing it. Here’s how the “loyalty penalty” quietly drains 7-figure businesses A few months ago, I sat down with Marc Freedman (CERC), a cost-reduction expert who’s audited 25,000+ businesses. His first sentence was a punch in the gut: “The biggest mistake? Assuming long-term vendor relationships guarantee the best
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The Ideal Customer Avatar Playbook
Your marketing isn’t missing creativity — it’s missing clarity. If “everyone” is your customer, no one is. Here’s a simple way to build an Ideal Customer Avatar that actually drives revenue. Years ago, Superhuman measured product/market fit and found only 22% of users would be “very disappointed” without it. They profiled that group, used those
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The First Step to Unstuck
Feeling overwhelmed by your business goals? Like you’re stuck in a rut, despite all the effort? The secret to breaking through isn’t more hustle or a grand plan. It’s about pinpointing the rut and taking one, tiny step forward. Here’s how. Businesses, no matter their size, inevitably hit plateaus where growth stalls and strategies that
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The Future of Churn Reduction
Are you still waiting for customers to tell you they’re leaving? Smart businesses are stopping churn before it even starts. This shift from reactive to proactive is a game-changer. The traditional approach to customer churn often involves reacting to a cancellation request. But forward-thinking businesses are moving beyond simply having a system for save offers
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Churn: The Silent Killer
Churn is a Silent Killer for Many Businesses. But what if you could see it coming, long before it strikes? I’ve noticed something powerful about how top companies handle it. Successful subscription businesses don’t just look at a raw churn number; they proactively monitor churn rate trends over time. This isn’t about reacting to cancellations,
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Implementing a Continuity Program
Tired of the “one-time sale” grind? Want to generate predictable, recurring revenue? Here’s how to boost your sales frequency starting today. One of my three BIG Levers to Scale Revenue is increasing the Frequency of Transactions – how often a customer buys from you. And… one of the most powerful and immediate way to do
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The Counterintuitive Competitive Edge
Everyone tells you to out-market your competition. I’m telling you to out-spend them. And it’s all about one key metric. Many entrepreneurs believe the path to growth is solely through acquiring more customers, often by discounting or spending heavily on marketing. But this chasing gross sales without considering profitability often leads to unsustainable growth and
