Category: Updates
The latest updates for Your Business Growth Playbook by Jeremy Shapiro.
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The Loyalty Penalty: How It Silently Eats Your Margins
Your vendors aren’t rewarding your loyalty. They’re taxing it. Here’s how the “loyalty penalty” quietly drains 7-figure businesses A few months ago, I sat down with Marc Freedman (CERC), a cost-reduction expert who’s audited 25,000+ businesses. His first sentence was a punch in the gut: “The biggest mistake? Assuming long-term vendor relationships guarantee the best…
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The Ideal Customer Avatar Playbook
Your marketing isn’t missing creativity — it’s missing clarity. If “everyone” is your customer, no one is. Here’s a simple way to build an Ideal Customer Avatar that actually drives revenue. Years ago, Superhuman measured product/market fit and found only 22% of users would be “very disappointed” without it. They profiled that group, used those…
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The First Step to Unstuck
Feeling overwhelmed by your business goals? Like you’re stuck in a rut, despite all the effort? The secret to breaking through isn’t more hustle or a grand plan. It’s about pinpointing the rut and taking one, tiny step forward. Here’s how. Businesses, no matter their size, inevitably hit plateaus where growth stalls and strategies that…
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The Future of Churn Reduction
Are you still waiting for customers to tell you they’re leaving? Smart businesses are stopping churn before it even starts. This shift from reactive to proactive is a game-changer. The traditional approach to customer churn often involves reacting to a cancellation request. But forward-thinking businesses are moving beyond simply having a system for save offers…
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Churn: The Silent Killer
Churn is a Silent Killer for Many Businesses. But what if you could see it coming, long before it strikes? I’ve noticed something powerful about how top companies handle it. Successful subscription businesses don’t just look at a raw churn number; they proactively monitor churn rate trends over time. This isn’t about reacting to cancellations,…
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Implementing a Continuity Program
Tired of the “one-time sale” grind? Want to generate predictable, recurring revenue? Here’s how to boost your sales frequency starting today. One of my three BIG Levers to Scale Revenue is increasing the Frequency of Transactions – how often a customer buys from you. And… one of the most powerful and immediate way to do…
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The Counterintuitive Competitive Edge
Everyone tells you to out-market your competition. I’m telling you to out-spend them. And it’s all about one key metric. Many entrepreneurs believe the path to growth is solely through acquiring more customers, often by discounting or spending heavily on marketing. But this chasing gross sales without considering profitability often leads to unsustainable growth and…
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The Future of Revenue: Beyond the Single Sale
The single transaction model is dying. Businesses are moving beyond the ‘one and done’ sale. Here’s how they’re building long-term value and predictable revenue. In the past, many businesses focused solely on getting “the next sale” or “getting more customers” without considering what a customer is really worth longer term. But what got us to…
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9 Million Pounds of Fries
Think beyond just selling your main product. What if a tiny addition could massively boost your profit? The answer is right at your checkout. McDonald’s famously asks, “Would you like fries with that?” For good reason: their profit margin on fries is a staggering 75-90%, far outstripping the 55% on a double cheeseburger. They sell…
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The Shift to Recurring Revenue
Are you constantly chasing the “next sale,” only to start from scratch again each month? There’s a better, more predictable way to grow your business. It’s the shift from one-time transactions to recurring revenue. Here’s why it’s a game-changer… Many business owners, particularly those who’ve launched and are generating consistent revenue, find themselves in a…
