Imagine transforming the worst business year of your career—a period defined by shame and self-doubt, where you hadn’t landed a single client for over 12 months—into a season of massive growth.
What if you could take a hard look at your high-priced service and completely reinvent its delivery so you could take on multiple projects without compromising quality?
That’s exactly what our guest today did.
She chose an unconventional, innovative path that not only attracted new clients but also helped her build entirely new, scalable service tiers.
How did she find this winning formula when the traditional path had failed?
Welcome to today’s episode of Your Business Growth Podcast. I’m your host, Jeremy Shapiro, author of Your Business Growth Playbook, and my guest today is Emily Crookston.
About Emily Crookston
Emily Crookston is an award-winning business book ghostwriter, author, and developmental editor. She specializes in helping founders, experts, and business owners write a book that sells. As the Owner of The Pocket PhD, she works with self-published business book authors, founders, executives, and entrepreneurs to find their big idea, align their content, structure their story, and write a better business book that actually moves the needle.
Emily is a former professor of philosophy who left academia when she realized that the ivory tower world is where Big Ideas go to die. She brings her background in critical thinking and communication to every stage of the writing process. Her previous career equipped her with killer research skills and the ability to shine a light on complex subject matter, both of which come in handy with ghostwriting and content strategy.
Since launching her business, she has worked with business owners and experts ranging from genius start-up founders who are over the status quo to seasoned industry leaders. She loves getting into a client’s head and capturing what is uniquely amazing about their work. Her first book, Unwritten: The Thought Leader’s Guide to Not Overthinking Your Business Book, is out now and offers a behind-the-scenes look at how to write with clarity, confidence, and purpose.
Today, Emily is a sought-after speaker and podcast guest, known for her signature session, “How to Write, Market & Make Money with Your Business Book”. When she’s not writing intensely, she’s most likely practicing yoga intensely. Emily also enjoys hiking, taking her inner child to the playground, and Jeopardy! nights with her husband, Jay. One more fun fact: she lives for desserts topped with real whipped cream.