Category: Increased Pricing
Pricing & Value Breakthroughs: The High-Ticket Shift. These guests increased the Amount of their Transactions by successfully raising their prices. These episodes highlight radical changes to pricing models, moving from commodity services to high-value, outcome-based consulting.
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Scale or Die is WRONG with Joel Miller
What if you could grow revenue every year for 18 years — with no employees, no outside investment, and a business that shuts off at 5pm? Our guest today built exactly that. But it didn’t start that way. He spent the early years of his agency doing 80-hour weeks, arguing with clients over hourly estimates,…
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The Strategy Behind a Half Billion Dollar Valuation with Stephan Bajaio
You spend over a decade building a global powerhouse that reaches $20 million in annual sales, but then you suddenly find your company unable to grow any further. The product is world-class, but you realize your customers are struggling to actually get the results they paid for—it’s like you’ve sold a high-performance race car to…
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The Price Multiplier Breakthrough with Rachel Allen
For six long years, our guest today was stuck at a solid six-figure ceiling, feeling the exhaustion of running an agency that she eventually dismantled just to stay sane. Following a terrifying six-month stretch with zero new leads, she retreated to a cabin in the woods and asked herself a question that most business owners…
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Million Dollar Launch Lessons with Marc Walton
Imagine building a business that hits a million dollars in sales, only to watch it slowly drift toward nothing as you hit an invisible ceiling. Our guest today found himself in that exact position—trapped in a low-ticket model where every attempt to raise prices resulted in a drop in customers He was facing a plateau…
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The Rule of 12 with Lance Cayko
Imagine running an award-winning, nationally recognized firm with a staff of twelve, only to realize that despite the growth, you might not see profit for the second year in a row. Most entrepreneurs think the solution to a plateau is to work harder and hire more, but our guest today did the exact opposite. He…
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The Pivot from Too Expensive with Emily Crookston
Imagine transforming the worst business year of your career—a period defined by shame and self-doubt, where you hadn’t landed a single client for over 12 months—into a season of massive growth. What if you could take a hard look at your high-priced service and completely reinvent its delivery so you could take on multiple projects…
