Category: Updates
The latest updates for Your Business Growth Playbook by Jeremy Shapiro.
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Discounting Death Spiral: The 10% Trap
A “tiny” 10% discount can nuke 75% of your profit. Sounds dramatic? It’s math. And it’s why the “discount to win” playbook often starts a death spiral. A founder messaged me: “We’re flat. Thinking 10% off to goose sales.” I get the instinct. But here’s the trap door. From Your Business Growth Playbook , run
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The Loyalty Flywheel That Prints Revenue
What if half your revenue came from customers who chose you again and again? That’s not fantasy. That’s the Starbucks Rewards program. About 35 million active U.S. members and more than half of U.S. company-operated sales. In Your Business Growth Playbook , I talk about why most entrepreneurs undervalue loyalty programs. They think it’s just
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Giving Tuesday is Every Day
As a business owner, we know the benefits (and challenges) of running our own business. For some, though, it’s their path out of generational poverty. Around the world, over 700 million people live in what the UN defines as “Extreme Poverty” – or on less than ~$1.90 per day. And of those, almost half are
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Kindle Flash Sale Alert!
I’ve teamed up with over 50 authors to bring you a special Kindle Flash Sale. We’ve each dropped the price of our Kindle book to just 99¢ for a limited time. This is just in time for the holidays and includes a number of my favorite books from fellow non-fiction business authors I love. Beyond
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Use AI to Ship Faster, Not Softer
AI won’t write your voice. But it will remove half your excuses. Use it to speed up the work – without watering down your POV. From Your Business Growth Playbook: content is how you show up with useful ideas before prospects know they’re shopping. That still stands. AI compresses the busywork around your point of
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A Note of Gratitude
While I’m off at the world’s largest Turkey Trot this morning – for real, it’s a record breaking 23,000+ runners this year – I’ve been reflecting a lot the past many weeks on how fortunate we are to live in a world where we can make our own way. This past year has been full
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Action Plan Essentials: Pick, Plan, Execute
Stuck isn’t a strategy. An action plan is. Here’s the one I use to turn drift into momentum, fast. From Your Business Growth Playbook: Gross Revenue = F × A × Q. Your action plan decides which lever you’ll pull next and how. Step 1: Pick your Freedom Metric (this quarter only). One number that
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Keep Referrals and PPC Fueled
Growth isn’t automatic. The moment you stop fueling it, momentum fades. I’ve seen it happen, in business and in marketing. In Your Business Growth Playbook , I share a simple truth:Systems don’t keep running just because you turned them on. One client I worked with built an incredible referral engine. For months, new customers poured
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Perfect Conversion, Real Profit Problem
A 100% conversion funnel sounds like a dream. But it’s actually a nightmare. Here’s why you don’t want every lead to say yes. In Your Business Growth Playbook, I share how sometimes the truth in business is the exact opposite of what it looks like on the surface. Take sales funnels. Most founders dream of
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Five Moves to Unstick Your Growth
You don’t need a new plan. You need the right plan, applied in the right order. Start with these five and your business starts moving again. 1. Ideal Customer, Zero Guesswork If you’re selling to “anyone,” you’re selling to no one. Pull your past buyers and profile the clusters that upgrade fast, renew often, and
