Category: Updates
The latest updates for Your Business Growth Playbook by Jeremy Shapiro.
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Social Without Community Is Just a Diary
Posting daily isn’t a strategy. It’s a diary. If no one sees it, or cares – you don’t have a growth engine. When founders tell me “we’re consistent on social, but nothing’s happening,” I ask two questions: Who’s your community? Why should they care? Social’s math is simple but ruthless: No community → no impressions.
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The Profit Is in the Add-Ons
The ticket isn’t the product. The day is the product. That’s where the real money shows up. Walk any major amusement park and you’ll see the same pattern: The gate gets you inside. The profit comes from what happens next. Food. Line-skips. Photos. Lockers. Character dinners. VIP tours. Arcade credits. Cabanas. Stroller rentals. Refillable cups.
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Re-Niching: More Revenue, Less Reinvention
You don’t always need a new product. You need a new who. Re-niche what already works, and watch it work again. Two classics prove the point. Dan Kennedy’s Magnetic Marketing started as a direct-response system for entrepreneurs and small businesses, then kept finding fresh life by pointing the same system at new groups (podcast relaunch,
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🎃 The 98% Secret to Banish the Churn Monster
The specter of Q4 approaches, and you know the feeling of dread: The Plateau… It’s the phantom that haunts your bank account, making you feel stuck and forcing you to work harder just to stave off a shrinking business. What got you here – the frantic hustle, the race for the next big sale –
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The Inbox Playbook for B2B Founders
You don’t need viral posts to book sales calls. You need the right inbox. LinkedIn finds the people. Email gets the meeting. Here’s the simple, actionable play that keeps working in B2B Use LinkedIn to zero in on decision makers. Search by title + industry + company size, then save a tight list. Your goal
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Funnel First: The Future of Tracking
Your funnel isn’t starving. It’s leaking. Most owners think they need more leads. What they actually need is a cleaner funnel. From Your Business Growth Playbook: a simple tracking method you can run today. Write down every step of your funnel – like impression → click → opt-in → call → show-up → purchase –
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How McDonald’s Upsells Boost Checks
You’ve heard it a million times: “Would you like fries with that?” Here’s why that tiny question prints money. A profit teardown of McDonald’s classic upsell: Fried add-ons are margin monsters. Many fried items (think fries, onion rings, apps) often run ~75%+ gross margin, cheap inputs, high perceived value. Every “yes” on fries disproportionately lifts
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Hourly Rates: The Ceiling on Your Growth
Hourly rates keep you stuck. Meanwhile, value-based pricing sets you free. The problem with hourly or daily rates is baked into the model itself. That’s why hourly pricing eventually becomes a trap. The more skilled you are, the more efficient you become. But efficiency works against you when you’re only selling time. In contrast, value-based
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Marc Freedman: Billions Saved, Billions Proven
Sometimes growth doesn’t come from adding. It comes from subtracting. Marc Freedman has saved businesses literally billions of dollars through expense optimization. Not by cutting corners, but by rethinking how companies spend. That’s the power of focusing on the “silent killer” of growth, unnecessary costs. From Your Business Growth Playbook: many business owners chase top-line
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Book Writing: Publish With Intention
Writing a book isn’t the hard part. Writing a book people actually want to read is. Most entrepreneurs who dream of writing a book make the same mistake: they don’t gather feedback until the draft is done. By then, it’s too late (and too expensive) to fix scope, audience, or structure. When I wrote Your
