For six long years, our guest today was stuck at a solid six-figure ceiling, feeling the exhaustion of running an agency that she eventually dismantled just to stay sane.
Following a terrifying six-month stretch with zero new leads, she retreated to a cabin in the woods and asked herself a question that most business owners are too afraid to even whisper.
By making one radical change to her pricing structure and fundamentally shifting how she presented her expertise, she didn’t just find a new client – she landed the biggest contract of her career within weeks and transformed her business into a multi seven-figure business.
Welcome to today’s episode of Your Business Growth Podcast. I’m your host, Jeremy Shapiro, author of Your Business Growth Playbook, and my guest today is Rachel Allen.
About Rachel Allen
Rachel Allen is a fast-thinking, deeply nerdy marketer with broad-ranging experience across both the for-profit and non-profit sectors. Over the course of 17 years, she has mastered the art of making words make money, specializing in marketing that remains equal parts data-driven and human-centered. She has written for a diverse array of businesses, from the smallest local ventures to some of the biggest names in global industry.
Working with clients in more than 21 countries, Rachel has supported top-tier entrepreneurs, influencers, and brick-and-mortar organizations. Her strategic contributions have led directly to high-ROI launches, significant leaps in audience engagement, and prestigious industry awards. She has also helped her clients secure relationships with top venture capital firms and achieve national-level honors.
Rachel possesses a unique ability to extract complex ideas from people’s minds and translate them into effective marketing with “freakish frequency”. She excels at ensuring marketing operations run on time while never losing sight of the bigger picture of a brand’s goals. Her expertise is particularly valuable in high-context industries such as legal, finance, engineering, and medical sectors.
Whether she is explaining the value of a fractional CFO department or selling equitable estate planning, Rachel thrives on sinking her teeth into seemingly unsolvable problems. She is dedicated to creating curricula and messaging that explore the deeper meaning of a good life while delivering tangible financial outcomes. Today, she primarily works one-on-one with founders and their teams to provide a unique perspective on indirect, relational marketing.
Connect with Rachel Allen
Speed Round Answers:
- All In Lead Source: Referrals
- Books: Indirect Work by Carol Sanford
- Unlikeliest Mentor: The Library
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Rachel Allen Episode Transcript
Coming Soon!
Like This Episode? There’s More!
Subscribe!
Your Business Growth Podcast is available on all major podcast platforms. Subscribe today!
Get the Book!
Pickup the #1 Best Seller, Your Business Growth Playbook today online or at your local bookseller!
Meet Jeremy!
Book your Blueprint Discovery Call with Jeremy today and get back to the growth you deserve!