Category: Updates
The latest updates for Your Business Growth Playbook by Jeremy Shapiro.
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The First Step to Unstuck
Feeling overwhelmed by your business goals? Like you’re stuck in a rut, despite all the effort? The secret to breaking through isn’t more hustle or a grand plan. It’s about pinpointing the rut and taking one, tiny step forward. Here’s how. Businesses, no matter their size, inevitably hit plateaus where growth stalls and strategies that…
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The Future of Churn Reduction
Are you still waiting for customers to tell you they’re leaving? Smart businesses are stopping churn before it even starts. This shift from reactive to proactive is a game-changer. The traditional approach to customer churn often involves reacting to a cancellation request. But forward-thinking businesses are moving beyond simply having a system for save offers…
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Churn: The Silent Killer
Churn is a Silent Killer for Many Businesses. But what if you could see it coming, long before it strikes? I’ve noticed something powerful about how top companies handle it. Successful subscription businesses don’t just look at a raw churn number; they proactively monitor churn rate trends over time. This isn’t about reacting to cancellations,…
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Implementing a Continuity Program
Tired of the “one-time sale” grind? Want to generate predictable, recurring revenue? Here’s how to boost your sales frequency starting today. One of my three BIG Levers to Scale Revenue is increasing the Frequency of Transactions – how often a customer buys from you. And… one of the most powerful and immediate way to do…
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The Counterintuitive Competitive Edge
Everyone tells you to out-market your competition. I’m telling you to out-spend them. And it’s all about one key metric. Many entrepreneurs believe the path to growth is solely through acquiring more customers, often by discounting or spending heavily on marketing. But this chasing gross sales without considering profitability often leads to unsustainable growth and…
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The Future of Revenue: Beyond the Single Sale
The single transaction model is dying. Businesses are moving beyond the ‘one and done’ sale. Here’s how they’re building long-term value and predictable revenue. In the past, many businesses focused solely on getting “the next sale” or “getting more customers” without considering what a customer is really worth longer term. But what got us to…
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9 Million Pounds of Fries
Think beyond just selling your main product. What if a tiny addition could massively boost your profit? The answer is right at your checkout. McDonald’s famously asks, “Would you like fries with that?” For good reason: their profit margin on fries is a staggering 75-90%, far outstripping the 55% on a double cheeseburger. They sell…
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The Shift to Recurring Revenue
Are you constantly chasing the “next sale,” only to start from scratch again each month? There’s a better, more predictable way to grow your business. It’s the shift from one-time transactions to recurring revenue. Here’s why it’s a game-changer… Many business owners, particularly those who’ve launched and are generating consistent revenue, find themselves in a…
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The Roman Secret to Scaling
Imagine needing to scale your business, centuries before modern marketing. What if the secret lay in a strategy as old as Rome itself? Meet the original “affiliate program”… In 55 BC, Julius Caesar faced a classic growth challenge: he needed more soldiers for the Roman army. His ingenious solution? He promised 300 sestertii to any…
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A Firefighters Guide to Survival vs. Growth
Your daily to-do list is a mess of urgent fires. But the tasks you’re not doing are probably costing you the most growth… Here’s why “Important and Non-Urgent” tasks are your goldmine . Many entrepreneurs find themselves constantly in “firefighting mode,” dealing with urgent and important tasks that demand immediate attention. While these fires need…
