For years, today’s guest built a highly successful genetic wellness company, reaching an impressive ten million dollars in annual revenue. But despite those big numbers, he hit a wall where the cost of finding each new customer was eating his margins alive.
Most founders would have simply poured more money into ads, but he did something much bolder: he shifted his entire focus away from the general public. This radical change in who he served—and how he incentivized them—allowed his business to scale to forty million dollars while turning his previous industry peers into his greatest sales force.
Today, he shares the specific tactical shift that transformed his lab costs into a scalable engine for growth.
Welcome to today’s episode of Your Business Growth Podcast. I’m your host, Jeremy Shapiro, author of Your Business Growth Playbook, and my guest today is Len May.
About Len May
Len May is a polymath, global speaker, and recognized authority in personalized medicine, genetics, and human optimization. As CEO and Co-Founder of EndoDNA, he is pioneering a new era of precision health, using genomics and AI to help people understand how their unique biology shapes their wellness and fulfillment. With over 30 years of entrepreneurial experience, Len has spent his career honing scientific knowledge for practical, real-world applications.
Over the last 25 years, Len has built and exited multiple multi-million-dollar ventures while leading breakthrough work in genetic wellness. His company’s patented platform now powers personalized protocols across hormone health, longevity, cognition, and nutrition, serving thousands of patients and practitioners worldwide. He has also contributed to peer-reviewed journal articles and clinical trials that have advanced the understanding of the Endocannabinoid system.
Len’s story is deeply personal, rooted in a childhood diagnosis of ADHD. After years of believing his brain was “broken,” he discovered it was simply wired differently, a realization that inspired him to study genetics, dopamine, and flow states. He now develops frameworks that work with the brain’s unique wiring rather than against it, a topic he explores in his book, Jack of All Trades and Master of Some.
As the host of the popular podcast Everything Is Personal, Len interviews leading thinkers in science, wellness, and culture. He is also the author of Making Cannabis Personal and holds a Master’s in Medical Cannabis from the Institute for the Advancement of Integrative Medicine. Based in Los Angeles, Len continues to lead the way in using DNA as a support tool for clinicians and their patients.
Connect with Len May
Speed Round Answers:
- All In Lead Source: Functional medical doctors participating in CME training and conferences
- Books: Man’s Search for Meaning by Viktor Frankl, The 50th Law by Robert Greene and 50 Cent, and works by Malcolm Gladwell like Tipping Point and Outliers.
- Unlikeliest Mentor: Howard Stern
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Len May Episode Transcript
Coming Soon!
Like This Episode? There’s More!
Subscribe!
Your Business Growth Podcast is available on all major podcast platforms. Subscribe today!
Get the Book!
Pickup the #1 Best Seller, Your Business Growth Playbook today online or at your local bookseller!
Meet Jeremy!
Book your Blueprint Discovery Call with Jeremy today and get back to the growth you deserve!